What should your nonprofit be doing in today’s fluid political climate? If you’re standing still or observing from the sidelines, you are putting your organization at risk.┬áMaureen Wallbeoff makes a series of excellent points in a blog post at NPEngage.com about the need for rapid response, better analytics, social media advertising, and providing relevant and diverse content. This is sound risk management: you need to take precautions against threats and take advantage of opportunities.